In the mid-tier brands, we will be focusing on brands that are in the transition tier, these brands are the high-end brands in the mass market while mid-tier in the finer jewelry stores. These brands may not be as expensive as the high-tier brands in the finer jewelry stores but quality and design are definitely not lacking in any way. With fine durability and modest depreciation rates, these brands makes long-term cost of ownership of these watches quite reasonable, and sometimes may even have appreciation too.
In the high-tier brands, the watches are particularly refined and sophisticated, very exclusive and unique in their design and craftsmanship, most of the time only produced in small quantities and available only through specialized dealers. These brands perhaps produce world-class luxury watches that no other manufacturers can duplicate, only people who understand what the true merits and values of these watches have to offer.